About
Groopy: an Istanbul-based software company
We're based in Istanbul and serve businesses across Turkey and internationally. Not an agency — an engineering-led software company.
Groopy, led by founder Anıl Ay, provides website & software development, SEO + GEO strategy, Google Ads Management, and social media management. Software is at the core of what we do: we build products tied to a measurable business goal, without off-the-shelf themes.
Working principles
- Engineering discipline. Measurable outcomes over marketing language; every project runs on code ownership and technical documentation.
- Transparency. We don't start until scope, timeline, and price are in writing. The code belongs to the client.
- Focus. We're not a do-everything shop. We focus on four core services — website & software development, SEO + GEO, Google Ads Management, and social media management — each offered independently.
Let's talk about your project.
We start with a short discovery call. We don't quote a price before scope and timeline are in writing.