Software company
Website development, SEO, and social media management in Istanbul
We make your business visible in Google and AI search. We offer website development, SEO + GEO, and social media management — independently or as an integrated program.
Needs assessment
If you're not showing up in search, there's a clear reason
Most visibility problems have a technical root cause. The most common ones — and how they're fixed:
- Why
Either the site was never indexed, or technical barriers — robots configuration, broken redirects, missing heading structure — make it hard to crawl.
FixSEO & GEO StrategyIt starts with a technical SEO audit: indexing status, sitemap, robots, title and meta structure, and internal links are reviewed. Ranking first for a brand search is the first goal.
- Why
There are no pages targeting the service and location, or the content doesn't match search intent. Local search signals (Google Business Profile, consistent contact info, local content) are missing.
FixSEO & GEO StrategyA service-and-location page architecture is built around search intent, and local search signals are cleaned up. The goal is a first-page spot for the service being searched.
- Why
The site is closed to AI crawlers, content isn't in answer-first format, and there's no structured data. As a result, AI engines have no reason to prefer citing it.
FixSEO & GEO StrategyGEO infrastructure is put in place: access opens up to AI crawlers, content is restructured answer-first, and Organization / Service / FAQ schema is added. The goal is to appear as a cited source in AI answers.
- Why
Google doesn't fully know who you are. Your business listing is incomplete or outdated, and your site doesn't clearly tell Google where you are, when you're open, and what's on the menu.
FixSEO & GEO StrategyThe Google Business Profile is rebuilt from scratch; address, phone, hours, and menu are added to the site in a format Google can read clearly. That way, someone searching for a nearby place finds you on the map and in search.
- Why
People check Google before going anywhere. If you have no site, or yours is old and slow, whoever's searching for you doesn't trust it and goes elsewhere. Your real customers come from search.
FixWebsite DevelopmentA simple, fast site is built for your business: what you do, where you are, and how to reach you, stated clearly. It's visible in Google and AI search, and whoever lands on it trusts it at first glance. If you already have a site, it's migrated and search rankings are preserved.
- Why
Posting without a plan doesn't work. If when and what to post isn't clear, the account stalls — no followers, no customers. Social media needs a system: a content calendar, a consistent tone, regular production.
FixSocial Media ManagementThe account is run as one system: content planning, production, and community management. Which platform, what frequency, and what purpose content is produced for is planned upfront. Each month reports what was published and what worked.
Core services
Website development, SEO + GEO, Google Ads Management, and social media management
Groopy is an Istanbul-based software company offering corporate website development, SEO (Search Engine Optimization), GEO (AI search optimization), Google Ads Management, and social media management. All of it is aimed at growing your brand on Google and social media.
Website & Software Development
A fast-loading website your customers find through Google and AI search.
SEO & GEO Strategy
Technical SEO, content, and GEO work that moves your site up in Google rankings.
Google Ads Management
We set up, manage, and report on Google Ads campaigns — the ad account stays yours.
Social Media Management
Content planning, photo–video production, and community management — consistent and measurable.
Why Groopy
Engineering, not marketing
Groopy is a software company. Projects are built on code ownership, technical documentation, and a business goal defined upfront — the output is measurable.
Tied to a business goal
Every project defines a success metric upfront; performance, search visibility, and conversion are tracked after launch.
No off-the-shelf themes
Every project is built from scratch with Tailwind and Next.js. Only the code you actually need ships.
Ready for AI search
Content arrives as HTML on first response; GPTBot, ClaudeBot, and PerplexityBot access is open.
You own the code
You get repository access and documented architecture decisions — a way of working that creates no lock-in.
Approach
How we work
- 01
Discovery
We talk through the business goal, target audience, and success metric. What we'll do gets written down.
- 02
Plan
Scope, timeline, and price are locked in. No surprises.
- 03
Production
Design and development move together, with checkpoint approvals along the way.
- 04
Launch & measurement
Performance, search visibility, and conversion are tracked; the first months bring fine-tuning.
Frequently asked questions
Where is Groopy based and how do you work?
Groopy is an Istanbul-based software company offering website development, SEO + GEO strategy, Google Ads Management, and social media management. We work with businesses across Turkey and internationally; meetings are held online or in person.
How is pricing determined?
Price is set per project scope — there's no fixed package. After the discovery call, scope, timeline, and price are shared in writing; there are no surprise costs along the way.
How does a project move forward?
In four steps: discovery (business goal and success metric), plan (scope, timeline, price), production (design and development, with checkpoint approvals), and launch (performance, search visibility, and conversion tracking).
Is support provided after launch?
Yes. Performance and search visibility are monitored and fine-tuned in the first period after launch. An optional maintenance agreement covers ongoing updates and development.
Do I have to take the services one at a time?
No. Website development, SEO + GEO, Google Ads Management, and social media management are independent of each other; you can take just one. When planned together, measurement and reporting are consolidated — but that's not required.
Let's talk about your project.
We start with a short discovery call. We don't quote a price before scope and timeline are in writing.